FUERZA Agency · Brand · Growth · Digital · AI Labs

Senior brand & growth advisory.
With AI built in.

Twenty years building brands at Nike, adidas, Select and LIVS. Senior people make the calls on positioning, growth and launches, and the AI tools we build take the repetitive work off your team, so the plan ships faster.

For a select few: ambitious founders in DTC, sport & culture.
Book a Call → See FUERZA AI Labs
Free 30-min call · capped at 4 active clients
“
Most agencies sell you intentions. We build brands that win, and the systems that keep them winning.
Matan Cohen  ·  Founder, FUERZA
By The Numbers
6B+Campaign impressions led at Nike: 2014 World Cup & Kobe’s Mamba Day
~$1BSelect’s exit, a brand we helped build
$30M+LIVS revenue scaled across 15 countries
20+ yrsBuilding the world’s most iconic brands
Who we work with

We keep our roster small on purpose: a handful of ambitious brands at a time, so every client gets founder-level focus.

Early-stage brandsFounders scaling upManufacturersDTC & retailMarketplace sellersConsumer productsHealth & wellnessBeauty & personal careSports & cultureBrands adopting AI
Our services

One agency.
Four practices.

Brand, Growth, Digital and AI Labs sit under one roof. We activate the services your brand needs, led by the same senior team from first call to launch.

FUERZA AgencyOne senior team. We activate the services you need.

FUERZA Brand

Who you are, and why it matters.

Positioning & namingIdentity & packagingMessaging & storytellingCampaigns & content

FUERZA Growth

Customers, channels and revenue.

Go-to-market & scalingPaid media & retentionEmail & lifecycleMarketplace management
AmazonWalmartTargeteBay

FUERZA Digital

Where your brand lives online.

Websites & storesApps & landing pagesConversion & speedSearch & analytics

FUERZA AI Labs

Custom AI tools, built and run by our team.

Proposal EngineWarehouse Inventory SystemLead routing & repliesOps & dashboardsCustom AI tools
Explore FUERZA AI Labs →
FUERZA AI Labs

AI products we build,
and run every day.

Strategy stays human. FUERZA AI Labs builds the tools that take repetitive work off your team, and every tool comes with the people behind it: we scope it, build it, set it up, train your team and keep it running.

Live software · in daily use

Proposal Engine

A quoting system built for a private-label supplement manufacturer. A sales rep goes from a client's brief to a priced, branded proposal in minutes instead of days.

Screens shown with demo data.
Proposal Engine
Proposal Engine: Live costingProposal Engine: PipelineProposal Engine: Branded proposal
Also from AI Labs

AI websites & stores

High-converting sites and storefronts, designed, built and iterated with AI. Like this one.

Lead & email automation

Capture, qualify and route every lead the moment it lands, with replies and follow-ups that run 24/7.

Support agents

AI agents that answer, triage and escalate customer questions, with a human in the loop.

Commerce & marketplaces

Catalogs and listings across Shopify, Amazon, Walmart and TikTok Shop that stay accurate and current.

Warehouse Inventory System

Stock, locations, orders and purchasing in one live system, built around how your warehouse runs.

Live dashboards

Sales, ads and pipeline in one live view that turns raw data into decisions.

Content & creative

On-brand copy, ad variations and product content, generated at scale and reviewed by people.

Custom AI tools

Internal apps built around your workflow, from quoting to sourcing to reporting.

Brand strategy sets the direction. AI products compound it, every day.

Want this working for your brand? A free 30-minute call with the founder.

Book a Call →
How it works

From first call to
unfair advantage.

No long pitches or bloated retainers. Three steps to a brand that runs harder than the competition.

01

Book a call

A focused 30 minutes on your brand, your goals and where growth is stuck. The first call is on us.

02

We build the plan

Brand strategy, a growth roadmap and the AI tools that support your team, designed end-to-end by one senior team.

03

You pull ahead

A sharper brand, compounding growth and less busywork on your team, so you can focus on what only you can do.

Track Record

The work behind the advisory.

The collective's fingerprints are on some of the most recognizable brand and product moments in the world. A selection.

Nike SNKRS · Air Jordan Draw
Nike SNKRS · Air Jordan Draw
Nike × Off-White · The Ten
Nike × Off-White · The Ten
Nike Football · Boot Silos
Nike Football · Boot Silos
Nike Soccer · App Design
Nike Soccer · App Design
Nike Kobe · Mamba Day
Nike Kobe · Mamba Day
Nike SF-AF1 · Launch Display
Nike SF-AF1 · Launch Display
Be. · Retail Design, Miami
Be. · Retail Design, Miami
Apple iPod · Retail Design
Apple iPod · Retail Design
Select · Product Packaging
Select · Product Packaging
1:1Direct access to the founder on every engagement
0Active clients at a time, max
0Service areas under one roof, AI Labs included
1Integrated team: brand, growth, digital & AI
Matan Cohen, Founder of FUERZA
Global CMO at LIVS · Advising a select few through FUERZA
Founder

Matan Cohen

Founder, FUERZA

A brand & growth executive with two decades building and scaling iconic brands, from Nike and adidas to Select (a ~$1B exit) and LIVS. At Nike he led global campaigns generating 6B+ impressions, including the 2014 World Cup and Kobe’s Mamba Day. Now Global CMO at LIVS ($30M+ across 15 countries), he advises a handful of ambitious brands through FUERZA. No layers, no hand-offs. You work directly with the person doing the work.

Global CMO, LIVSEx-NikeEx-adidasSelect, ~$1B exit
Book a call → Connect on LinkedIn
The Collective

A senior network,
assembled around you.

FUERZA draws on a hand-picked bench of senior operators: brand, design, growth and engineering leads brought in per engagement. You get exactly the A-players your brand needs, without the overhead of an agency.

Lucia Sabatino
Chief Revenue Officer

Lucia Sabatino

20 years of global operational marketing across media, tech, real estate and luxury, specializing in strategy, market expansion and growth.

Eitan Zohar
Chief Executive Officer

Eitan Zohar

Serial entrepreneur with 25+ years building businesses and products worldwide, with a focus on wellness-centered companies that scale.

Jordan Sherit
Chief Operating Officer

Jordan Sherit

Sales and supply-chain leader who drives growth through strategic partnerships and sharp, multi-channel go-to-market execution.

Case studies

Proof,
not promises.

A few of the moments behind the advisory.

Nike
NikeGlobal brand campaigns

Kobe Bryant's Mamba Day, a global brand moment.

6B+impressions across the Nike campaigns we led
Select
SelectBrand & packaging

Brand identity and a packaging system built to scale.

~$1Bexit
Private-label manufacturer
Private-label manufacturerFUERZA AI Labs

Built the Proposal Engine with their sales team.

Minutesfrom brief to proposal, not days

Your brand could be next. Tell us where growth is stuck.

Book a Call →
What clients say

Results, in their words.

“Fuerza took a big idea and turned it into a clear plan, then carried it through every stage of execution.”
Jordan R.Global DTC brand
“They understood what our brand needed to say and brought it to life through a website that feels unmistakably ours.”
Alex M.Cosmetics
“Fuerza helped us spot repetitive work and design AI automations that made our team’s day-to-day process easier.”
Taylor S.Packaging
Let’s Work Together

Give your brand
an unfair advantage.

We take on only a handful of brands at a time. Tell us what you’re building. If it’s a fit, we’ll set up a call and show you exactly what we’d do to get you there faster.

“Four active clients at a time. If the fit’s right, we’ll show you exactly how we’d get you there.”Matan Cohen · Founder, FUERZA

No pitch, no obligation. We reply within one business day.

Free 30-min callBook a Call →