Selective Brand & Growth Advisory

The force behind
ambitious brands.

FUERZA is a founder-led advisory. We take on a handful of ambitious brands and give them senior brand strategy, growth, digital, and AI-driven automation — the firepower behind the world's biggest names, focused on a select few.

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DirectFounder-level senior attention — never handed to juniors.
ex-NikeThe team behind Nike, adidas, Select & LIVS.
End-to-endBrand, growth, digital & AI automation — one team.
The collective's fingerprints — brands we've helped build
Nike
adidas
Select
LIVS
Who we work with

We keep our roster small on purpose. A handful of ambitious brands at a time — so every client gets founder-level focus, not a junior and a queue.

Early-stage brandsFounders scaling upDTC & retailSports & cultureConsumer productsBrands adopting AI

Core Capabilities

Four pillars of leverage.

Not a big agency with a big roster. Senior, hands-on execution across the four things that actually move an early-stage brand.

Brand & Identity

Positioning, naming, and high-contrast visual systems that command immediate market authority — the strategy that shaped world-class brands.

PositioningNamingIdentityMessaging

Growth Strategy

Go-to-market frameworks and scaling models designed to acquire customers and compound growth — without burning through venture capital.

Go-to-marketScalingRetention

Digital Presence

High-end bespoke websites and applications engineered for flawless conversion and uncompromising speed — like the one you're looking at.

WebsitesAppsConversion

AI & Automation

Radical operational efficiency through custom proposal engines, automated replies and Zapier workflows, self-running inventory systems, and AI-built tooling across every operational area.

Proposal engineZapierInventoryAI tooling
The Power of AI

We don't just advise.
We automate the entire operation.

From first touch to fulfillment, FUERZA embeds AI into every function of your business — so the machine runs the busywork and you run the brand. One engine, eight ways it compounds.

FUERZA AI

Proposal Engine

Tailored, on-brand proposals auto-generated in minutes — not days.

Automated Replies

Zapier + AI workflows that answer, route and follow up, 24/7.

Ops & Inventory

Self-running stock, orders and back-office logic — hands-off.

AI Sites & Apps

High-converting sites and tools, built and iterated by AI.

Support Agents

AI agents that resolve, triage and escalate — without a team.

Live Dashboards

Auto-built dashboards that turn raw data into decisions.

Lead Routing

Capture, qualify and route every lead the instant it lands.

Content & Ops

Generate content, docs and internal ops on autopilot.

Brand strategy sets the direction. Automation compounds it — every day, without you in the loop.
How it works

From first call to unfair advantage.

No long pitches or bloated retainers. Three steps to a brand that runs harder than the competition.

STEP 01

Book a call

A focused 30 minutes on your brand, your goals and where growth is stuck. The first call is on us.

STEP 02

We build the plan

Brand strategy, growth roadmap and the AI automations that run your operations — designed end-to-end by one senior team.

STEP 03

You pull ahead

A sharper brand, compounding growth, and a business that runs the busywork itself — so you focus on what only you can do.


Track Record

The work behind the advisory.

The collective's fingerprints are on some of the most recognizable brand and product moments in the world. A selection.

Nike SNKRS — Air Jordan Draw
Nike SNKRS — Air Jordan Draw
Nike × Off-White — The Ten
Nike × Off-White — The Ten
Nike Football — Boot Silos
Nike Football — Boot Silos
Nike Soccer — App Design
Nike Soccer — App Design
Nike Kobe — Mamba Day
Nike Kobe — Mamba Day
Nike SF-AF1 — Launch Display
Nike SF-AF1 — Launch Display
Be. — Retail Design, Miami
Be. — Retail Design, Miami
Apple iPod — Retail Design
Apple iPod — Retail Design
Select — Product Packaging
Select — Product Packaging
0AI systems put to work inside your business
0×More output per person, with AI in the loop
24/7Replies, routing & follow-up that never sleep
1Integrated team — brand, growth, digital & AI

Most agencies sell you intentions. We build brands that win — then hand them a machine that runs the rest.
Matan Cohen  ·  Founder, FUERZA

Matan Cohen, Founder of FUERZA
Global CMO at LIVS · Advising a select few through FUERZA
Founder

Matan Cohen

Founder, FUERZA

A global brand & growth executive with over two decades building and scaling iconic brands — from Nike and adidas to Select (acquired for nearly $1B) and LIVS. At Nike he led global campaigns generating 6B+ impressions, including the 2014 World Cup and Kobe’s Mamba Day, and helped drive the Direct-to-Consumer transformation. Today he’s Global CMO at LIVS — scaled to $30M+ across 15 countries — and advises a handful of ambitious brands through FUERZA: senior, hands-on firepower across brand strategy, growth, digital and AI-driven automation. No layers, no hand-offs — you work directly with the person doing the work.

Global CMO, LIVSEx-NikeEx-adidasSelect — ~$1B exit

The Collective

A senior network,
assembled around you.

Beyond the founder, FUERZA draws on a hand-picked bench of senior operators — brand, design, growth and engineering leads brought in per engagement. You get exactly the A-players your brand needs, without the overhead of an agency.

Lucia Sabatino
Chief Revenue Officer

Lucia Sabatino

20 years of global operational marketing across media, tech, real estate and luxury — specializing in strategy, market expansion and growth.

Eitan Zohar
Chief Executive Officer

Eitan Zohar

Serial entrepreneur with 25+ years building businesses and products worldwide, with a focus on wellness-centered companies that scale.

Jordan Sherit
Chief Operating Officer

Jordan Sherit

Sales and supply-chain leader who drives growth through strategic partnerships and sharp, multi-channel go-to-market execution.

Let’s Work Together

Give your brand an
unfair advantage.

Tell us where you’re headed and what’s slowing you down. We’ll show you exactly what we’d do — from brand and growth to AI automation — to get you there faster. The first call is on us.

Book a Call →